Whether you realise it or not, one indispensable quality affects every relationship in your life.

It determines whether you realise your dreams, both personal and professional.  It virtually defines you to others.  Without it, true success is impossible.  Your ability to demonstrate this quality impacts every relationship, every communication, every future moment of your life.  On the other hand, if developed and leveraged, this one thing has the potential to create unparalleled success and prosperity in every dimension of life.  Yet, it is the least understood, most neglected, and most underestimated possibility of our time…

…that one thing is "TRUST"

Simply put, trust is confidence in an individual, or organization.  It is other people feeling good about relying on you.  And its value can hardly be overstated.

Trustworthiness is the universally accepted test of good character.  When you trust someone, you have confidence in his or her honesty and abilities.  You can delegate things easily and effectively.  You can relax, you have peace of mind.  

But when you doubt someone's integrity, question his accomplishments, or worry about his agenda, confidence is replaced by suspicion and anxiety.

Take a moment and picture someone you trust implicitly. It could be a spouse, a parent, a sibling, a friend, or a business associate. 

  • How does this relationship make you feel?
  • How easily do you communicate?
  • How quickly do things get done?

Now imagine someone you distrust.  

  • How does this relationship feel?
  • How easily do you communicate?  
  • Do you enjoy this relationship?
  • or is it complicated, high-maintenance and draining?

The difference between a high trust and low trust relationship lies in understanding. You can say the wrong thing and your listener will understand you perfectly [high trust] or you can be misunderstood even though you chose your words carefully and precise [low trust].

Sadly, trust is at an ebb in our society.

A Harris poll reveals that only 27% of Americans trust the government, only 22% trust the media, only 12% trust big companies, and only 8% trust political parties.

Personal trust is waning, too many people nowadays look back on contracts or commitments as something to negotiate.  Half of all marriages end in divorce.  Many (perhaps most) of them founder on a lack of trust.  Each of us naturally gravitates away from individuals we can’t believe or rely on and towards those we can.

Low trust is the very definition of a bad relationship. And once you forfeit someone's confidence, it's awfully hard to win it back.  This is particularly true in business.  We all survive by selling a product, service or skill.  Yet every sale has five basic obstacles: no need, no money: no hurry, no desire, and no trust.

If trust is lacking, forget the other four.  You're done!  

The moment someone suspects your motives, everything you do becomes tainted.  That's why successful companies make a priority of building and maintaining confidence.  John Whitney, Professor Emeritus of Management at Columbia Business School estimates that mistrust doubles the cost of doing business.  You may have the best product, great service, competitive pricing, mountains of supporting facts and figures, and testimonials galore.  But if you don’t command and deserve trust, you will not enjoy long term success.

It is never enough to simply invite trust.  It MUST be earned.  In personal relationships, that means handling responsibility, proving your credibility, allowing yourself to be relied upon again and again. It’s just not about integrity. It’s about looking out for the other person's interests as well as your own.

Employers build trust with employees by assigning them to important responsibilities, giving them the freedom to make mistakes, and setting an example.  Real leadership is about getting results in ways that inspire confidence.  In a world that changes as quickly as ours, trust is the critical factor.  It is the vital currency.

Business consultant Tom Peters calls trust "the issue of the decade".

Trust makes work easier and more productive, it makes relationships stable and predictable.  It creates a sense of community.  That’s why it’s crucial that we not violate it.  Trust can take years to build but only a moment to destroy.  And you may not get an opportunity to even try and restore it.

For each of us - and for every organization - trust is something to be built up, protected, valued, cherished, and carefully preserved.

It is the one thing that changes everything!



P.O.W.E.R envisions a world where no one is abused, poor, illiterate or marginalized...

where members of communities have full and equal participation in the processes that ensure their health, well-being and economic independence...

and where everyone has the freedom to define the scope of their life, their future and strive to achieve their full potential



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